Sara Rasmussen, the Chief Commercial Officer at Telness Tech, is responsible for the company's commercial and growth activities and. An engineer from KTH Royal Institute of Technology, Sara has a versatile background spanning IT, management consulting, and fintech. Before entering the telecom sector in 2020, she played a crucial role in the growth of one of Europe's first mobile payment solutions and was a prominent speaker, panelist, and moderator at conferences across the continent.

Her thought leadership on customer experiences have made and no-nonsense approach to addressing poor customer experiences in Telecom and her focus on enabling differentiation for MVNOs to avoid a race to the bottom.