Throughout her career Claudine has helped to shape all sides of the messaging ecosystem. Launching her journey with such early groundbreaking campaigns as live tv voting for “I’m A Celebrity Get Me Out of Here” in 2002, FMCG on pack promotions, broadcast and print media as well as enterprise messaging.  Claudine has played a key part in the evolution of business messaging and platforms. From her time as Commercial Director providing SaaS services to carriers globally, to now working at one, Claudine has lead on all aspects of commercial modelling, procurement, contracts and strategy. Currently Claudine is a key leader in the strategy for A2P RCS at Virgin Media O2 and works closely with partners across the ecosystem to help shape the future of messaging.