Azfar is passionate about driving customers’ success, creating new value in existing and new business segments. Azfar has shaped the Technology and Business strategies for a significant number of Cloud and Network Infrastructure providers, as well as Large Enterprises globally. Experienced across new technology evaluations to new product introductions, from portfolio and investment optimizations to E2E evolution of communications infrastructure and AI enabled automation – all of this based on deep insights in techno-economic trade-offs. Recent activities include transformation towards cloud native architectures, realizing digitalization ambitions in Industry 4.0, and preparing for Quantum Safe communications. Azfar holds a Doctorate in Telecommunication from University College London, MBA training from London Business School, and leadership accreditation from Harvard Business School.